A fun day taking senior marketing and developers off-site to an interaction lab.
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Tag: Red Routes
David Travis, of User Focus, describes “Red Routes”:
“Important roads in London are known as ‘red routes’ and Transport for London do everything in their power to make sure passenger journeys on these routes are completed as smoothly and quickly as possible. Define the red routes for your web site and you’ll be able to identify and eliminate any usability obstacles on the key user journeys.”
UX case study about how technology and experience design can remove customer pain points and improve revenue in a traditional business.
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Traffic as metaphor for UX design
Five of my favourite traffic based metaphors for certain aspects of experience design
A decision tree and a ranking matrix for sorting user research insights by frequency (scale) and impact (severity) on the product.
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Mobile vs. Desktop Design
You can’t create a mobile version of a desktop system simply by shrinking the screen