Categories
User Research

Building a user-first culture

A fun day taking senior marketing and developers off-site to an interaction lab.

Categories
UX

Case Study: Effective UX Is Good Business

So, the corporate chieftain who once declared that “the food business is not a technology business” has spent $42 million to update Panera. “The goal is to eliminate friction points so that customers have a better experience […] because if they have a better experience, it will help our business.” — Ronald M. Shaich in…

Categories
UX

Traffic as metaphor for UX design

Categories
User Research

Red Route Usability Prioritisation Flowchart

A decision tree for ranking usability issues by likely severity and impact.

Categories
Interaction Design

Mobile vs. Desktop Design