Tag Archives User-Centred Design

User-Centred Design (UCD); a process in which the needs, wants, and limitations of end users of a product, service or process are given extensive attention.

The customer is a stranger and humans are not used to paying so much attention to the needs of strangers. The organisation is a tribe, and each department or division is its own sub-tribe. It’s so much easier and more comfortable to be organization-centric.

When you talk, you are only repeating what you already know. But if you listen, you may learn something new.

Real web design is what Google, Amazon, Twitter, and Facebook do. It’s about making the customer the hero, the center of attention. It’s about facilitating the customer to do what they want to do. Digital is not a technology. It’s a way of thinking that puts the customer first.

Enterprise IT project User Acceptance Testing (UAT) should really be called "User Amelioration Training". Two projects, two teams, two meters apart, two very different approaches.

Making life easier for employees requires much more ongoing hard work from management and IT. It takes management time to save employees time and managers are simply not prepared to make that sacrifice. Gerry McGovern …painfully true and why the User Experience function needs to be included in Enterprise IT software selection, intranet information architecture and/or the boardroom. Updated, 12th…

Five of my favourite traffic based metaphors for certain aspects of experience design: User Empathy: Motorways and Web Analytics User Efficiency: Motorways and Front-end loading Simplicity: Designing a Stop Sign User Journeys: Red Routes and Pain Points User Personas: Aeroplanes and Archetype Relevance User Empathy: Motorways and Web Analytics It's super-easy to get drown-in rich quantitative data from services like…

Organizations may say they want simplicity, but they buy complexity … the more complex it looks—and the more packed with features it is—the more impressed they are.