Building a user-first culture

A fun day taking senior marketing and developers off-site to an interaction lab.

We ran summative usability tests for some critical user journey’s for the new UCL Undergraduate Prospectus student recruitment site. The penny dropped and future projects will include users’ from the start.

It’s an important project because the domain accounts for 23% of traffic to the UCL website and contributes significantly to the £326m / year in revenue from students.

Issue prioritisation

The super-useful red routes issue prioritisation flowchart is projected for reference…

user research issue summarisation
Post user research issue summarisation workshop. Normally I would run these with fewer participants, but stakeholder buy-in for user research was one of the main objectives.

Further reading

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