Know when to stay silent during user research activities to elicit the most valuable insights.
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Category: User Research
User research is about really understanding who your users are, understanding their needs and maintaining a close focus on designing effective digital services that meet them. It is an ongoing process to balance processes, domain knowledge and the reality of the customer. User research is essential throughout all phases of project work.
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Building a user-first culture
A fun day taking senior marketing and developers off-site to an interaction lab.
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The Researcher is Present
A graphic and article about the innate ability of our unconscious mind to create bias, assumptions and profiling with people
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User Acceptance Testing
Two projects, two teams, two meters apart, two very different approaches.
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Optimise or Die
We believe that doing [A] for people [B] will make outcome [C] happen. We know that when data [D] and feedback [E] happens. Craig Sullivan
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City Interaction Lab
City Interaction Lab’s Observation Room. Waiting for participants and stakeholders for some project engagement and user-centred design evangelism =).
Web analytics can transform user behaviour from a puzzle to a mystery [which can be] easily solved from watching and asking a few users.
Fun day testing an innovative responsive navigation concept for tablet devices for City University London’s Department of Journalism.
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Success via Failure
ZURB on why prototyping is a way to discover errors in your thinking
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Boyd’s Law of Iteration
Speed of iteration beats the quality of iteration.