Hi, I’m Rik

I’m a UX Architect and OOUX Certified Strategist. I combine inclusive user research, content strategy and information architecture methods to make accessible services which meet real needs.

I currently work on back-end content strategy at GDS².

5 curated articles and resources…


What people say…

“Rik, I keep getting the most fantastic feedback about your work and the UX videos you did were excellent. I know that the [Head of Digital and Content] is loving working with you.”

Kate Lee, CEO, Alzheimer’s Society.

“Rik’s dedication to UX, both in and out of office hours, is a real inspiration. He has introduced me to methods, tools and frameworks which have impacted real change both personally and professionally.”

Imogen Levy, Head of Product and UCD, Digital Urgent and Emergency Care (NHS England)

“Rik, this work is exceptional, so insightful and is pivotal as we progress [the New Deal on Dementia strategy]. This user research is literally ‘gold’.”

Paul Underwood, Operations Director (National Services), Alzheimer’s Society

²I contribute to the GOV.UK architecture strategy — using back-end content strategy and information architecture methods to deliver a personalised experience across different devices and channels at scale.

Government Digital Service (GDS) is part of the UKs Cabinet Office and works on building platforms, products and services that are digital by default. In particular, so that people’s experience of government is reliable, accurate, joined-up and meets diverse user needs.

The GOV.UK service is used at a significant scale, receiving more than 53 million visits a month (335m/year) across more than 500k content assets.