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UX isn’t magic

James O’Brien reminds us that we, as UXrs, are not rocket scientists

UX mapping
UX isn't magic!

UX. We make decisions. We put them on paper. We’re not magic.

James O’Brien

Let’s not kid ourselves that we’re rocket scientists, even as we succeed at selling user experience design across our organisations and projects.

By Rik Williams

I write about how to collaborate to design simple, usable and inclusive information experiences that make the lives of customers easier. Read more in Categories and Tags.