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User Research

Blending web analytics with user testing

Web analytics can transform user behaviour from a puzzle to a mystery [which can be] easily solved from watching and asking a few users.

Web analytics can transform user behaviour from a puzzle to a mystery [which can be] easily solved from watching and asking a few users.

Jeff Sauro

By Rik Williams

I write about how to collaborate to design simple, usable and inclusive information experiences that make the lives of customers easier. Read more in Categories and Tags.