User-centred design: the irreducible core

GDS team on looking for the irreducible core in content and information

Every superfluous page we create is one more dead-end for an angry, frustrated, confused user.

GDS Team

Look for the irreducible core in content and information. Model for and around that. Underpinned by real user needs.

By Rik Williams

I write about how to collaborate to design simple, usable and inclusive information experiences that make the lives of customers easier. Read more in Categories and Tags.

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