Thoughts on the scale, financial cost and ramifications for content strategy.
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Tag: Content Strategy
Web content is at the heart of the Information Age. It’s the absolute crucible of user experience. Getting it wrong represents a failure to be useful, to provide actual value and solve problems for real people. Content Strategy plans for the creation, aggregation, delivery, and useful governance of useful, usable, and appropriate content for their experience.
Improve your workflow when using exports from Content Analysis Tool in Excel. Tips and tricks to clean-up its raw crawl data.
A simple template tool that extends Ahava Leibtag’s excellent Creating Valuable Content Checklist [PDF, 89Kb] so that it can be used to compare and benchmark your web content with that of your competitors.
An elegant design solution for governing exponential growth of junk content.
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Boag on Social Media Integration
Some notes from Paul Boag’s podcast on the importance integrating social media channels.
GDS team on looking for the irreducible core in content and information