Leisa was talking about affecting good user-centred practices in large and complex organisations via her role at GDS. As usual, she had lots of sensible, practical and plainly spoken advice for helping to stay focussed on collaborating to ship great experiences.
“User research closes distance”
— insightful and succinct way to remember and describe empathetic experience design practice.
“You can’t iterate away bad policy”
— you’ve got to get people and process aligned on projects.
“Every team member should observe 2 hours of user research every 6 weeks”
“At least one session of research should be planned for every two weeks of design work”
— about the idea of a minimum viable number of exposure hours that are necessary to make a difference to a project team.
Also about using quantifiable targets (numbers) to positively affect behaviour, culture and processes:
“it’s amazing how things just become a thing”.
“The strategy is delivery. Deliver useful stuff to teams incredibly regularly”
— a nice way to think about selling your value to people and teams by being dependable, visible, findable and just-in-time.