Categories
Collaboration

On The Psychology of UX

People have fundamental behaviours and biases which are hard, slow or possible to change

Chimpanzee
We are all apes who got lucky.

We are all chimpanzees that got lucky. Our firmware hasn’t changed that much since we came down from the trees.

Matt Watkinson

By Rik Williams

I write about how to collaborate to design simple, usable and inclusive information experiences that make the lives of customers easier. Read more in Categories and Tags.