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Enable the customer to be the hero

Enable the customer to do what they want to do. Digital is not a technology. It’s a way of thinking that puts the customer first.

Real web design is what Google, Amazon, Twitter, and Facebook do. It’s about making the customer the hero, the centre of attention. It’s about facilitating the customer to do what they want to do. Digital is not a technology. It’s a way of thinking that puts the customer first.

Gerry McGovern

By Rik Williams

I write about how to collaborate to design simple, usable and inclusive information experiences that make the lives of customers easier. Read more in Categories and Tags.