We watched like a lot of other apps add all these features and try to innovate, just to rip out all the features 18 months later – and sort of alienate their user base along the way.
Kik Livingston
Keep It Simple, Kik
Livingston insisted on developing the new release at a snail’s pace to keep from wrecking the service’s essential simplicity. The update handles this dilemma cleverly, offering two branching paths: keep using Kik as is, or swipe to the left and access the new feature set.
