Feature Bloat, User Alienation

Avoiding feature bloat to keep a product simple.

We watched like a lot of other apps add all these features and try to innovate, just to rip out all the features 18 months later – and sort of alienate their user base along the way. 

Kik Livingston

Keep It Simple, Kik

Livingston insisted on developing the new release at a snail’s pace to keep from wrecking the service’s essential simplicity. The update handles this dilemma cleverly, offering two branching paths: keep using Kik as is, or swipe to the left and access the new feature set.

By Rik Williams

I write about how to collaborate to design simple, usable and inclusive information experiences that make the lives of customers easier. Read more in Categories and Tags.

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