User Research, Information Architecture, Content Strategy, Collaboration
User research is about really understanding who your users are, understanding their needs and maintaining a close focus on designing effective digital services that meets them. It is an ongoing process to balance processes, domain knowledge and the reality of the customer. User research is essential throughout all phases of project work.
My favourite nuggets from Leisa Reichelt’s talk at HCID Open Day 2014, organised by City Interaction Lab.
We believe that doing [A] for people [B] will make outcome [C] happen. We know that when data [D] and feedback [E] happens. Craig Sullivan
A decision tree for ranking usability issues by likely severity and impact.
Web analytics can transform user behaviour from a puzzle to a mystery [which can be] easily solved from watching and asking a few users.
