Finding UX Research Participants. A List of Recruitment Agencies.

A simple list of recruitment agencies for finding participants for UX research.

My current focus is on UX healthcare, specifically recruiting people living with, and affected by, the dementias. My core recruitment tools are:

  1. live-intercepts across Alzheimer’s Society’s online dementia services using Ethnio,
  2. professional recruitment, especially potential customers, using People for Research,
  3. internal service user databases.

However, it’s possible to fully-tap a single recruiter’s contacts — especially when recruiting niche participants — hence this…

List of UX research participant recruitment agencies

Sorted alphabetically:

“Expertise in all methods of qualitative and quantitative and healthcare research.”
0161 234 9940
[email protected]
Notes: appear to have a healthcare focus, both in the UK and overseas.
“We are an independent market research company specialising in qualitative recruitment.”
01242 240 849
Annoying contact form.
Rik’s take: experience recruiting participants with diverse accessibility needs for inclusive design.
“Bunnyfield is a department of Bunnyfoot UX consultancy. Specialising in finding and recruiting participants to take part in UX research.”
London, Oxford and Sheffield.
01235 838 514
[email protected]
Notes: they run UX Labs in all their locations.
Call for Participants
“Take part in the widest selection of academic research and earn rewards.”
London and Bristol.
[email protected]
Rik’s take: a JISC funded project built for academic research studies.
“A dedicated qualitative market research fieldwork agency.”
020 7431 4366
[email protected]
Rik’s take: specialists in end-to-end recruitment, participant governance and transcription/translation. Rave reviews on the UXPA (UK) Members Slack!
I Need Users
“We’ve recruited thousands of users for Market Research, UX and Conversion.”
[email protected]
Notes: also run Home UX Lab.
“We are an independent market research company specialising in qualitative recruitment.”
020 7404 2546
[email protected]
Notes: a market research agency with international reach.


People For Research
“We offer a specialist market research and user testing recruitment service for paid research projects across the UK.”
London and Bristol.
0117 921 0008
[email protected]
Rik’s take: experienced in recruiting hard to reach and niche (healthcare) audiences to tight timescales. Run their own interaction lab in their Bristol office. Personal favourite.
Roots Research
“A dedicated research recruitment agency, including interviews, analysis and recruitment.”
01273 617 132
[email protected]
Saros Research
020 8481 7160
[email protected]
Notes: a single 1-star review in Google, some positive reviews in the UXPA (UK) Members Slack.
Simple Usability
“We can support you with User Centred Design services throughout the whole project lifecycle.”
Leeds and London.
01133 508 155
[email protected]
Notes: a full-service UX recruitment and research agency with a well-featured UX lab.
“We recruit test users, for usability tests, focus groups, interviews, surveys and more.”
London, Berlin and Zürich.
Super-annoying contact form.
Notes: they have a focus on the DACH countries, but are not restricted to them.

Looking for UX Labs in London?


Suggestions and revisions welcome, via twitter, or in the comments…

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