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UX

Sunk costs fallacy

Jack Moffett’s take on why sunk costs causes shoddy design to last forever

Broken gets fixed. Shoddy lasts forever.

Jack Moffett

Painfully true. The enduring myth of ‘phase 2’ in immature organisations.

By Rik Williams

I write about how to collaborate to design simple, usable and inclusive information experiences that make the lives of customers easier. Read more in Categories and Tags.

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