Pretty but ineffective websites are like celebrity heiress Paris Hilton. They are fairly easy on the eye but leave you asking “why”?

The best-performing websites are like Father Ted’s Mrs Doyle. They are always asking how they can help. They always know what their most important customers most need and make sure that they get just that.

About The Author

I write about how to collaborate to design simple, usable and inclusive information experiences that make the lives of customers easier. Read more in the blog Categories and Tags.

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