Pretty but ineffective websites are like celebrity heiress Paris Hilton. They are fairly easy on the eye but leave you asking “why”?
The best-performing websites are like Father Ted’s Mrs Doyle. They are always asking how they can help. They always know what their most important customers most need and make sure that they get just that.
You put water into a cup, it becomes the cup. You put water into a bottle, it becomes the bottle. You put it in a teapot, it becomes the teapot. — Anon.
People don’t want to get to the ‘book a flight’ tool. They want to get to Dublin from London. People don’t want the installation manual. They want to install the product. For most people, content or technology is not the end, not the point.
Mike Monteiro’s thoughts on defining ourselves as designers and ensuring that we’re valued by the people with whom we work.