All the kinds of things people are doing are all the kinds of things we used to make websites about — buying things, looking up information, talking to their friends, killing some downtime, anything and everything is now mobile.
Luke Wroblewski
Nearly 1/3 of UK page views are now from Mobile and Tablets.
ComScore 2013 Mobile Future in Focus (PDF)
Definitely an exciting time to be creating flexible information solutions; especially because European mobile adoption is greatest here in the UK (ComScore).