My favourite slide and “take away” from London Content Strategy’s Confab Fringe Meetup.
Neil Williams on how the GDS ruthlessly aligns content to user goals and information needs by creating and enforcing a core of purposefully designed templates and banning general content page templates.
A very elegant solution for publishing and managing content, attempting to stem the exponential growth of junk content (pollution) whilst also providing a framework to challenge the demands (and requirements) of internal stakeholders.
Update 23 iv 13: GDS Team won! Awesome.