GOV.UK is the 7th most visited domain in the UK. But its fundamental information architecture is more than 13 years old.
There’s a growing need to revisit how its content is structured, in particular its fundamental content model, so that it can evolve to meet user needs in a changing, multichannel, multiagent, world.
This session outlines the opportunity for government and provides practical/applied IA lenses for those wrangling with the inherent tradeoffs in truly content-first design.
Presented at:
- UX Camp Europe (Berlin)
- HCID Conference (London)
View Content design systems — 7 lenses (design tradeoffs) from GOV.UK on Notist.
What attendee’s said…
I especially enjoyed the sessions about storytelling habits by Ben Sauer, and content design systems by Rik Williams.
Dian Wessels
I attended an amazing talk by Rik Williams about content, I’m aware of the 850,000+ unique pages on GOV.UK and vast complexity of the interwoven tapestry of services. Wow.
Dave Perkins
“Was eye-opening — so much so that I’m bringing his insights directly into the UX Writing working group at German UPA.”
Stephanie Wölke
“The distinction between content design in design systems vs. content design systems was brilliant.
This year’s only session focused on design systems, content design and UX writing.”
“Rik Williams gave a great deep dive into the history and guiding principles behind GOV.UK’s content design system.
Anna Vásárhelyi
If you are interested in how content design, IA & UI intersect, and why structure matters as much as surface, check out Rik Williams’ deck!
Vikki Liogier
I really enjoyed your talk at the HCID conference. It was eye-opening to think about information systems through the lens of sustainability and structured content. That really resonated with my current interests, especially how internal systems like design systems can support collaboration across roles.
Busung Ko
