Tag Archives User-Centred Design

User-Centred Design (UCD); a process in which the needs, wants, and limitations of end users of a product, service or process are given extensive attention.

FAQs are a way to show you've thought about what your users should know but haven't thought about your users.

http://www.flickr.com/photos/benterrett/8576183560/ … the Government Digital Service which is committed to ensuring that as we reform the delivery of public services they are designed around the needs of the user, rather than has been far too often the case in the past, designed to suit the needs of the government. — Francis Maude, Minister for the Cabinet Office and Paymaster General.…

It's not how many clicks it takes; it's how many clicks it feels [and] "Looks Cool!" Should Never Interfere With "Works Well!"


From error to error one discovers the entire truth

People don’t want to get to the ‘book a flight’ tool. They want to get to Dublin from London. People don’t want the installation manual. They want to install the product. For most people, content or technology is not the end, not the point.