Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design — Dieter Rams
We believe that doing [A] for people [B] will make outcome [C] happen. We know that when data [D] and feedback [E] happens. Craig Sullivan
We are all chimpanzees that got lucky. Our firmware hasn’t changed that much since we came down from the trees.
UX. We make decisions. We put them on paper. We’re not magic.
— James O’Brien
Let’s not kid ourselves that we’re rocket scientists, even as we succeed at selling user experience design across our organisations and projects.