Those with the silo mentality allow a situation to develop where the customer is presented with a jumbled set of jigsaw pieces. One thing is for certain: customers do not visit you in order to do jigsaw puzzles.
The people farthest from understanding the technology are often the ones making the strategic decisions Dennis Kardys Great opening quote in Paul Boag’s book Digital Adaptation. The inference is that the people most removed from digital publishing are senior management and their influencers. This is often true, certainly in the higher-education sector. However I might … Read more