A talk at OOUX Happy Hour about machine-enabled noun foraging and extraction to set up proto-objects for use in the ORCA process.
Tag: Content Audit
A qualitative and quantitative review of content, and content types on a website. Illustrates how the pages are organised, reflects the content voice and tone, and uncovers utility and relevance to users.
Categories
Cost of reviewing web content
Thoughts on the scale, financial cost and ramifications for content strategy.
Improve your workflow when using exports from Content Analysis Tool in Excel. Tips and tricks to clean-up its raw crawl data.
A simple template tool that extends Ahava Leibtag’s excellent Creating Valuable Content Checklist [PDF, 89Kb] so that it can be used to compare and benchmark your web content with that of your competitors.
Content must always be actively designed and governed to meet user needs