Pretty websites still have to function well

Pretty but ineffective websites are like celebrity heiress Paris Hilton. They are fairly easy on the eye but leave you asking “why”?

The best-performing websites are like Father Ted’s Mrs Doyle. They are always asking how they can help. They always know what their most important customers most need and make sure that they get just that.

Simple is usable. Simple is complicated.

When you start looking at a problem and it seems really simple with all these solutions you don’t really understand the complexity of the problem. And your solutions are way too simplified and they don’t work. Then you get to the problem and you see it’s really complicated, and you come up with all these convoluted solutions. That’s sort of the middle and that’s where most people stop and the solutions work for a while, but the really great person will keep going and find the key, underlying principle of the problem, and come up with a solution that works.

Steve Jobs