Building a user-first culture
A fun day taking senior marketing and developers off-site to an interaction lab.
We ran summative usability tests for some critical user journey’s for the new UCL Undergraduate Prospectus student recruitment site. The penny dropped and future projects will include users’ from the start.
It’s an important project because the domain accounts for 23% of traffic to the UCL website and contributes significantly to the £326m / year in revenue from students.