People don’t want to get to the ‘book a flight’ tool. They want to get to Dublin from London. People don’t want the installation manual. They want to install the product. For most people, content or technology is not the end, not the point.
Mike Monteiro's thoughts on defining ourselves as designers and ensuring that we're valued by the people with whom we work. From London UX Bookclub's event for his new title Design is a Job. I think that [any job title] that doesn't have the word design in it is a shame word. What kind of designs aren't experienced by users of…
When you start looking at a problem and it seems really simple with all these solutions you don't really understand the complexity of the problem. And your solutions are way too simplified and they don't work. Then you get to the problem and you see it's really complicated, and you come up with all these convoluted solutions. That's sort of the middle and that's where most people stop and the solutions work for a while, but the really great person will keep going and find the key, underlying principle of the problem, and come up with a solution that works.
Wonderful example of a new and novel feature generating a unexpected, but pleasant, emotional response during a simple experience with Google Search. Further Reading Beautiful Google Search tips and tricks page.