Category Archives Content Strategy

Web content is at the heart of the Information Age. It’s the absolute crucible of user experience. Getting it wrong represents a failure to be useful, to provide actual value and solve problems for real people. Content Strategy plans for the creation, aggregation, delivery, and useful governance of useful, usable, and appropriate content for their experience.

Every piece of content you add makes it that bit harder to navigate your website. The benefits of adding features and content are often obvious, but the benefits of not adding and/or removing are much less so. Gerry McGovern

Do not reuse content to the detriment of quality, usability or comprehension.

My favourite silde and "take away" from London Content Strategy's Confab Fringe Meetup. Neil Williams on how the GDS ruthlessly aligns content to user goals and information needs by creating and enforcing a core of purposefully designed templates and banning general content page templates. A very elegant solution for publishing and managing content, attempting to stem the exponential growth of…

Some notes from Paul Boag's podcast on the importance integrating social media channels. Integrating social media with our website should be more than just slapping some social media icons on the homepage. Social Media is an intrinsic part of the User Experience [and] as [user experience] designers we're terrible at thinking beyond the website. Users remain consumers of of our…

A sweet quote and stat on the ever increasing importance of developing and designing for mobile first: All the kinds of things people are doing are all the kinds of things we used to make websites about — buying things, looking up information, taking to their friends, killing some downtime, anything and everything is now mobile. Luke Wroblewski Nearly 1/3…

Every superfluous page we create is one more dead end for an angry, frustrated, confused user.

I recently wanted to check my knowledge about the structure and origin of search results as served in a Google SERP before a meeting with a stakeholder. I specifically wanted to check their design and how to influence their utility for users. Here's a great, but slightly dated (2007), primer from Matt Cutts, a Software Engineer at Google. Search Result…

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