Category Archives User Research

User research is about really understanding who your users are, understanding their needs and maintaining a close focus on designing effective digital services that meets them. It is an ongoing process to balance processes, domain knowledge and the reality of the customer. User research is essential throughout all phases of project work.

When you talk, you are only repeating what you already know. But if you listen, you may learn something new.

A nice graphic from a New York Times article — An Appeal to Our Inner Judge — about the innate ability of our unconscious mind to create bias, assumptions and profiling; particularly as applied to people. Identifying and factoring for inherent prejudice is essential in many aspects of user experience work; perhaps when recruiting new team members, meeting new clients…

My favourite nuggets from Leisa Reichelt's talk at HCID Open Day 2014, organised by City Interaction Lab. Leisa was talking about about affecting good user-centred practices in large and complex organisations via her role at GDS. As usual she had lots of sensible, practical and plainly spoken advice for helping to stay focussed on collaborating to ship great experiences. Notes…

Enterprise IT project User Acceptance Testing (UAT) should really be called "User Amelioration Training". Two projects, two teams, two meters apart, two very different approaches.

We believe that doing [A] for people [B] will make outcome [C] happen. We know that when data [D] and feedback [E] happens. Craig Sullivan

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