UX is a mind-set. It is a humanistic why of solving problems … the companies that deliver the best UX often don't have the largest UX teams.
UX is the design of anything, independent of medium, or across media, with human experience as an explicit outcome and human engagement as an explicit goal.
http://www.flickr.com/photos/benterrett/8576183560/ … the Government Digital Service which is committed to ensuring that as we reform the delivery of public services they are designed around the needs of the user, rather than has been far too often the case in the past, designed to suit the needs of the government. — Francis Maude, Minister for the Cabinet Office and Paymaster General.…
We are designing <strong>information</strong>, not pushing pixels around the screen.
Requirements = Assumptions We Know = We Believe Let's Build It = Let's Test It.
The role of User Experience is to meet human needs more delightfully and with less friction.