Tag Archives Simplicity

Simplicity is the principle that most systems work best if they are kept simple rather than made complex. Therefore simplicity should be a key design goal and unnecessary complexity should be avoided.

Making life easier for employees requires much more ongoing hard work from management and IT. It takes management time to save employees time and managers are simply not prepared to make that sacrifice. Gerry McGovern …painfully true and why the User Experience function needs to be included in Enterprise IT software selection, intranet information architecture and/or the boardroom. Updated, 12th…

Five of my favourite traffic based metaphors for certain aspects of experience design: User Empathy: Motorways and Web Analytics User Efficiency: Motorways and Front-end loading Simplicity: Designing a Stop Sign User Journeys: Red Routes and Pain Points User Personas: Aeroplanes and Archetype Relevance User Empathy: Motorways and Web Analytics It's super-easy to get drown-in rich quantitative data from services like…

Organizations may say they want simplicity, but they buy complexity … the more complex it looks—and the more packed with features it is—the more impressed they are.

Nice example of a minimum viable product; an iPad bolted to the wall in an opticians (Specsavers) locked to run the stock Photos application. There appeared to be some issues with customer privacy (how are customer photos managed, destroyed?), the ability to export/share photos and customer engagement (customers that used technology used their smartphones, not the Specsavers iPad). An interesting,…

Every piece of content you add makes it that bit harder to navigate your website. The benefits of adding features and content are often obvious, but the benefits of not adding and/or removing are much less so. Gerry McGovern

My favourite silde and "take away" from London Content Strategy's Confab Fringe Meetup. Neil Williams on how the GDS ruthlessly aligns content to user goals and information needs by creating and enforcing a core of purposefully designed templates and banning general content page templates. A very elegant solution for publishing and managing content, attempting to stem the exponential growth of…

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