Tag Archives Red Routes

David Travis, of User Focus, describes “Red Routes”:

“Important roads in London are known as ‘red routes’ and Transport for London do everything in their power to make sure passenger journeys on these routes are completed as smoothly and quickly as possible. Define the red routes for your web site and you’ll be able to identify and eliminate any usability obstacles on the key user journeys.”

So, the corporate chieftain who once declared that “the food business is not a technology business” has spent $42 million to update Panera. “The goal is to eliminate friction points so that customers have a better experience […] because if they have a better experience, it will help our business.” — Ronald M. Shaich in The New York Times. The…

Five of my favourite traffic based metaphors for certain aspects of experience design: User Empathy: Motorways and Web Analytics User Efficiency: Motorways and Front-end loading Simplicity: Designing a Stop Sign User Journeys: Red Routes and Pain Points User Personas: Aeroplanes and Archetype Relevance User Empathy: Motorways and Web Analytics It's super-easy to get drown-in rich quantitative data from services like…

In 2006 David Travis of User Focus published an an article that used Transport for London's Red Routes as a metaphor for frictionless user journeys. What is a red route? Important roads in London are known as 'red routes' and Transport for London do everything in their power to make sure passenger journeys on these routes are completed as smoothly…

You can't create a mobile version of a desktop system simply by shrinking the screen. You need to re-conceptualise the application and design for <a href="http://www.userfocus.co.uk/articles/redroutes.html">Red routes</a>, fat fingers and transient use.

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