Content is easy, it's people who are messy.
Heroes The Governess Audit Avenger Captain Content Villains Gore. M. Ipsum Jar Gon Rot Bot
Do not reuse content to the detriment of quality, usability or comprehension.
My favourite silde and "take away" from London Content Strategy's Confab Fringe Meetup. Neil Williams on how the GDS ruthlessly aligns content to user goals and information needs by creating and enforcing a core of purposefully designed templates and banning general content page templates. A very elegant solution for publishing and managing content, attempting to stem the exponential growth of…