UX portfolio of case studies and projects.

Case Studies



Simplifying UX and Content Strategy

  • Role: User Experience Lead
  • Client: City University London

Unifying two university schools — with 17,500 content items across 6 web servers — to create a solution that aligned with user needs and engineered definitive content for discovery, governance and reuse.

Results

  • 99.7% reduction in unnecessary content
  • Introduced reuse of definitive content
Case Study


Content Engineering for a News site

  • Role: User Experience Lead
  • Client: City University London

UX design and content strategy (front-end / back-end). Conducted thorough interviews, competitor analyses, testing and content audits. Ran workshops to agree the approach. Modelled content to user needs, journeys and business goals.

Results

  • Engagement increased by 6.58%
  • Content model adopted and extended
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Lean UX for a £30m call-centre service

  • Role: User Experience Lead
  • Client: City University London

Designed a lean UX process for a service which needed to be built in 3 weeks and then secure £30m in revenue in 18 hours. Upon launch, I ran contextual research to validate performance and to further improve the service design.

Results

  • 27% increase in recruitment rate
  • UCD significantly reduced business risk

A secured service


Recent projects



Research for £55m product category

  • Role: User Researcher
  • Client: University College London (UCL)

Designed, ran and reported user research for the most important part of the UCL website. Involved key stakeholders in direct participant observation, then ran workshops to agree and prioritise issues.

Results

  • Optimised journeys for 8m users / year
  • Created a cross-silo, user-first, culture
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Unifying 5 library websites

  • Role: UX Architect
  • Client: City University London

Led the user research, content strategy and front-end development. Persuaded divergent stakeholders that evidence-based approaches were the only way to make user-centred decisions.

Results

  • Simplified key tasks for ±6k users / day
  • Built an enduring network of Editors
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Directory for 800 academic experts

  • Role: Content Engineer / User Researcher
  • Client: City University London

Researched, designed and gained institutional approval for a content model for academic experts. Followed by agile design, iteration and implementation of responsive interfaces.

Results

Taxonomies, metadata and interfaces which promoted discovery of expertise.

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Search design for 600+ course products

  • Role: UX Architect
  • Client: City University London

I began with user stories, testing, competitor analysis and journey mapping. I followed with iterative design and development in partnership with stakeholders to deliver the product.

Results

Solution was twice cited as an industry best practice by Webcredible.

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People index

  • Role: UX Architect
  • Client: City University London

Planned and executed user research, competitor analyses and content strategy. Iteratively prototyped and tested content models and interfaces. Worked with developers to extend CMS capabilities.

Results

  • Resolved major blocks in user journeys
  • Enhanced ability to map content to needs
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UCD and Development of a new intranet

City Universty London Staff Intranet

  • Role: UX Architect / UX Developer
  • Client: City University London

Led and delivered all aspects of the project — user research, content strategy, interaction design and web development. Managed the project and its complex launch and communication strategy.

Results

  • Identified, unified and simplified top tasks
  • Significantly improved business efficiency

A secured service

Find out more…

  • How I work — my skills, experience and CV.
  • UX Tools — resources I’ve made for User Research and Content Strategy.
  • Blog — my latest thoughts and curations about UX and collaboration.
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