Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design

…the average time it takes to review a page of web copy (at least 750 words) is 1 to 2 hours. Robert Mills, Content Strategist at Gather Content A metric based on on timings reported to Gather Content by "hundreds of participants" in their content strategy masterclasses. Scale ramifications The thorough review of even a medium size content audit, say…

The average webpage is now the size of the original Doom

No gossiping, no intrigue, no pussy-footing around problems and no telling people what you think they want to hear whilst privately disagreeing. We will be transparent in our dealings.

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